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Renault’s CEO Zdeněk Grunt, who is also an importer of the Dacia brand, spoke on January 10 on last year’s results of the Romanian brand. Its cars last year began to tear successes in large fleet tenders.
Dacia presented sales figures last week at the press conference hosted by Renault CR boss Zdenek Grunt. He spoke also about the development of the sales network in the country.
Dacia will focus on boosting brand recognition this year as the sales growth that Renault’s low-cost unit enjoyed during the European downturn slows.
Renault Group reported a 5 percent gain in global auto sales in the first half of 2014 on stronger demand for the budget Dacia brand.
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